Equality Wines Ltd, Douglas

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updated more than 2 years ago


Equality Fairtrade wines are a specially created range of Chilean wines whose main focus is to bring social and environmental benefits to poor areas of the Cauquenes region of the Maule Valley.

Company description
EQUALITY by Las Lomas is a major new brand and the first to be created directly in response to the consistently growing demand for and popularity of products. The range of wines is produced by Las Lomas at their co-operative winery in Cauquenes ( COVICA Ltda In October 2005, COVICA was granted Fairtrade status, marking a milestone in its history. UK agent for the Las Lomas range, Nicholas Ingham worked extensively with the team at COVICA to produce a new, dedicated Fairtrade brand:, whose first range of 2 white wines, 2 reds and a rosé was launched in the UK market in 2006. The grapes are sourced from COVICA’s 240 member growers, and produced in state-of-the art winery facilities at Cauquenes under the expertise of winemaker Felipe Zuniga. The wines produced for the EQUALITY label are distinctly New World in style, to appeal directly to the UK and European consumer.
As a Fairtrade producer, Las Lomas now guarantees to the consumer that their growers will receive better pay and many other benefits to their lives, from education to health care. This in turn creates an improved future for the communities in the region. Creating a new Fairtrade brand highlights the co-operative’s commitment to helping their member growers secure a positive future. The packaging has an upmarket, New World feel, and reflects the Fairtrade philosophy; through the brand name itself, EQUALITY, to a distinctive logo depicting a grape picker in the guise of the star of Chile, and of course inclusion of the familiar Fairtrade logo.
The wines sell at around the rrp of £5. “We have worked hard on developing a brand image and quality range of wines to suit customer expectations, and are passionately committed to supporting what they are also demanding - a fair trade product.” - Nicholas Ingham.
Wine Products, Fairtrade, Equality, Fair Trade Products
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